Advertising is crucial when building your brand or company. Not only does it provide people with information about what you are offering them, but it also gives you a chance to engage with your customers. When executed correctly, social media helps bridge the gap between a company and its clients. Promoting an event on social media is a perfect way to build a loyal customer base, however, it may not be as easy as it seems. This blog post aims to share some do’s and don’ts when promoting events on social media.
Make use of visuals in your posts to draw attention and captivate your audience. Photos, short clips and slide shows are all entertaining ways to tell potential clients about your event without boring them with fine print. Photos of previous events and short videos of testimonials from clients who have attended these events in the past help build a repertoire for your brand.
Release ‘sneak peaks’ of information as the event nears.
Posting more information about the upcoming event as it gets closer creates excitement and boosts your audiences’ expectations for the event. Information such as guest speakers, give-away competitions and other details motivate more people to attend the event. Be consistent in the release of information as well. Information on social media is consumed fast, and regular (not too often) posts about the event create anticipation.
Make use of posting features on social media platforms
Different social media platforms have unique features that people use to create fun and interesting content. So why not use it to promote your event? Instagram, for example, have hashtags that can link stories about the same event, while posting short clips on TikTok that are easy to edit allows you to give your content a creative flair.
Avoid the overuse of hashtags
Using more hashtags in your post than are necessary may be unappealing to your audience. A crowded caption at the end of your post can make your content look like spam which is bad for your brand image. Use an appropriate amount of hashtags that are suited to your brand as well.
Consent is key
Before posting photos and videos, make sure that you have consent from the person or people included in these posts. It is illegal to share revealing information without permission! Furthermore, the use of content created by other users without recognition can contribute to a bad image. When using videos or audio clips from other creators, be sure to tag them or contact them in advance for consent.
Focus on quality content more than sales
Delivering proper information and quality content about the event can help foster a healthy relationship with your audience. For example, posting to share a link to your online store to purchase merchandise or creating awareness about competitions at the event without meaningful information can harm your promotion. Instead, create posts that provide your audience with more information about your brand, only highlighting the purchasing of goods from your online store as extra information.